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headvertising: Giant Fork Stabs a Car French homegoods retailer IDM commissioned local street theater company Royal de Luxe to design a giant fork stabbing an automobile outside of their Nantes, France showroom. According to the sign shown in the video, the short-term piece is named AMUSE GUEULE which roughly translates in English to “tidbit” or “appetizer” and was used to announce the introduction of IDM’s new Bulthaup kitchen line.

headvertising:

Giant Fork Stabs a Car

French homegoods retailer IDM commissioned local street theater company Royal de Luxe to design a giant fork stabbing an automobile outside of their Nantes, France showroom. According to the sign shown in the video, the short-term piece is named AMUSE GUEULE which roughly translates in English to “tidbit” or “appetizer” and was used to announce the introduction of IDM’s new Bulthaup kitchen line.

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